Almost never, and building a custom model is usually the expensive way to solve a problem a well-prompted existing model already handles well. We reach for a genuinely custom-trained model only in the small minority of cases where off-the-shelf models demonstrably cannot do the job — highly specialised domain language, for instance. If someone is proposing a custom model as the first option rather than the last, it is worth asking why.
Almost never, and building a custom model is usually the expensive way to solve a problem a well-prompted existing model already handles well. We reach for a genuinely custom-trained model only in the small minority of cases where off-the-shelf models demonstrably cannot do the job — highly specialised domain language, for instance. If someone is proposing a custom model as the first option rather than the last, it is worth asking why.