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Digital Marketing1 min read

Do you buy backlinks or use link farms to boost rankings?

No, and we would recommend firing any agency that does. Bought links breach Google's guidelines directly and put your entire domain at risk of a manual penalty — a short-term ranking bump that reliably reverses, sometimes taking your legitimate rankings down with it. We earn placements by producing content and data genuinely worth citing. It is slower to show up in a report, and it does not evaporate the next time Google runs a core algorithm update.

Short answer

No, and we would recommend firing any agency that does. Bought links breach Google's guidelines directly and put your entire domain at risk of a manual penalty — a short-term ranking bump that reliably reverses, sometimes taking your legitimate rankings down with it. We earn placements by producing content and data genuinely worth citing. It is slower to show up in a report, and it does not evaporate the next time Google runs a core algorithm update.

No, and we would recommend firing any agency that does. Bought links breach Google’s guidelines directly and put your entire domain at risk of a manual penalty — a short-term ranking bump that reliably reverses, sometimes taking your legitimate rankings down with it. We earn placements by producing content and data genuinely worth citing. It is slower to show up in a report, and it does not evaporate the next time Google runs a core algorithm update.

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Is SEO included when you build our site, or is that separate?

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What does an ongoing SEO or paid marketing programme cost?

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How long before SEO or paid ads actually show results?

Paid channels produce signal within weeks — you will know within a month whether the targeting and messaging are working. Organic SEO compounds over three to nine months, because it depends on content being published, indexed, and gradually earning authority. Anyone promising page-one rankings in thirty days is either targeting search terms nobody actually uses, or using tactics that will eventually cost you a penalty. We would rather set that expectation honestly on day one than have the conversation defensively in month four.
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