It scales with how competitive your market is and how many channels you want running. A single-channel programme — SEO content, or one paid channel — run properly is a meaningfully smaller monthly commitment than trying to run four channels at once on the same budget, and spreading a small budget thin across everything reliably teaches you nothing about any of it. We would rather start you on one channel with enough spend to reach statistical significance than sell you a scattered package that looks impressive on paper.
It scales with how competitive your market is and how many channels you want running. A single-channel programme — SEO content, or one paid channel — run properly is a meaningfully smaller monthly commitment than trying to run four channels at once on the same budget, and spreading a small budget thin across everything reliably teaches you nothing about any of it. We would rather start you on one channel with enough spend to reach statistical significance than sell you a scattered package that looks impressive on paper.