Some form of it on every project, even if that means three structured user interviews and an analytics review rather than a full six-week study — the depth scales with the budget and the stakes. Designing an interface without any evidence of how people actually behave is just guessing expensively, and even a small amount of research usually overturns at least one assumption the whole team had walked in with.
Some form of it on every project, even if that means three structured user interviews and an analytics review rather than a full six-week study — the depth scales with the budget and the stakes. Designing an interface without any evidence of how people actually behave is just guessing expensively, and even a small amount of research usually overturns at least one assumption the whole team had walked in with.