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Digital Marketing1 min read

Our organic traffic dropped suddenly. Can you diagnose what happened?

Usually, but it starts with proper diagnosis rather than immediate action. A sudden drop can be a Google algorithm update, a technical regression from a recent site change, damage from a migration that lost redirects, or in rare cases a manual penalty — and the fix is completely different in each case. Anyone who starts "fixing" things before identifying which one actually happened is experimenting with your traffic, not solving the problem.

Short answer

Usually, but it starts with proper diagnosis rather than immediate action. A sudden drop can be a Google algorithm update, a technical regression from a recent site change, damage from a migration that lost redirects, or in rare cases a manual penalty — and the fix is completely different in each case. Anyone who starts "fixing" things before identifying which one actually happened is experimenting with your traffic, not solving the problem.

Usually, but it starts with proper diagnosis rather than immediate action. A sudden drop can be a Google algorithm update, a technical regression from a recent site change, damage from a migration that lost redirects, or in rare cases a manual penalty — and the fix is completely different in each case. Anyone who starts “fixing” things before identifying which one actually happened is experimenting with your traffic, not solving the problem.

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Is SEO included when you build our site, or is that separate?

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What does an ongoing SEO or paid marketing programme cost?

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How long before SEO or paid ads actually show results?

Paid channels produce signal within weeks — you will know within a month whether the targeting and messaging are working. Organic SEO compounds over three to nine months, because it depends on content being published, indexed, and gradually earning authority. Anyone promising page-one rankings in thirty days is either targeting search terms nobody actually uses, or using tactics that will eventually cost you a penalty. We would rather set that expectation honestly on day one than have the conversation defensively in month four.
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