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E-Commerce Solutions1 min read

Why do so many customers abandon their cart at checkout?

Nearly always the same handful of reasons, in roughly this order of damage: forced account creation before they can even see the total, a shipping cost that only appears on the final step, and a long form that is painful to fill on a phone. Each one is fixable — guest checkout, upfront shipping estimates, and a form that autofills what it can — and checkout optimisation usually returns more revenue per hour of work than almost anything else we could spend that budget on.

Short answer

Nearly always the same handful of reasons, in roughly this order of damage: forced account creation before they can even see the total, a shipping cost that only appears on the final step, and a long form that is painful to fill on a phone. Each one is fixable — guest checkout, upfront shipping estimates, and a form that autofills what it can — and checkout optimisation usually returns more revenue per hour of work than almost anything else we could spend that budget on.

Nearly always the same handful of reasons, in roughly this order of damage: forced account creation before they can even see the total, a shipping cost that only appears on the final step, and a long form that is painful to fill on a phone. Each one is fixable — guest checkout, upfront shipping estimates, and a form that autofills what it can — and checkout optimisation usually returns more revenue per hour of work than almost anything else we could spend that budget on.

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Should we sell on Shopify or WooCommerce?

It comes down to how unusual your operation is and how much control you want. Shopify wins on simplicity — hosting, security, and PCI compliance are handled for you — at the cost of a transaction fee on every sale and less flexibility to do something genuinely custom. WooCommerce wins when you need custom logic (unusual shipping rules, a wholesale tier, a subscription model that does not fit a standard app) or your volume makes those Shopify fees add up to real money. We look at your actual product catalogue and order volume before recommending either, rather than defaulting to whichever we prefer building.
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Can the store connect to our existing stock or accounting system?

Yes — that is one of the more common reasons people call us in the first place. Where the system has a documented API (most modern accounting and inventory platforms do), we integrate directly. Where it does not, we build the middleware ourselves rather than telling you it cannot be done. The goal is always one accurate source of truth, so your storefront, your warehouse, and your finance team stop disagreeing about what is actually in stock.
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How do you handle payment security and PCI compliance?

Card details never touch your own server — every payment is tokenised directly through the gateway (Stripe, PayPal, or your regional equivalent), which keeps you in the simplest PCI compliance category available rather than one that requires an expensive annual audit. On top of that we enforce HTTPS everywhere, keep dependencies patched, and never store anything more sensitive than we absolutely need to. Security on a store is not a feature you add later; it has to be the default from the first commit.
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